The 2016 Beauty Expo Australia was held between the 20^th and 21^st of August 2016 in Sydney and was another great event to be part of for the team at Spectrum. Beauty Expo Australia is Australia’s biggest event for beauty/aesthetic equipment, skincare, cosmetics, nails, medi, wellness and spa. It is always exciting for the team at Spectrum to catch-up with our customers from all over Australia and New Zealand. We look forward to these events and thank everyone who came by to say hello and speak to us about their businesses, the industry and our products and services.

Education was at an all time high, with the most stage sessions ever. A highlight was a presentation by Spectrum Partner Greg Milner, CEO of Worldwide Salon Marketing on how to get Google and Facebook to send you 30, 50, even 100 or more new salon clients every month. Greg revealed the many myths and nonsense salon owners are told about marketing online…and the facts about what really gets your phone ringing with appointment bookings.

The Spectrum team show cased our latest innovations in equipment and added value products/services including our latest Spectrum line of equipment, our new Alma Lasers line of equipment and eftpos terminals.

When speaking with our customers some of the highlights were:

• Our new Alma Lasers beauty range launched into Australia (unique never before seen equipment in Australia)
• Our latest in affordable innovative devices for your clinic
• Our unique Eftpos terminals that can reduce your businesses costs and improve your bottom line
• Our marketing platforms on offer through WSM to get more clients

A very diverse range of equipment and treatments were discussed with IPL machines, hydrodermabrasion machines, body contouring and LED light therapy discussed in a lot of the conversations. Additionally, the importance of service, and support with a focus on added value services including marketing and electronic payment options to support business growth. Make sure to check out the following links for a couple of products to help grow your business:

Worldwide Salons marketing platform: http://worldwidesalonmarketing.com/

Again we would like to thank everyone who visited us at the expo and look forwarding to seeing everyone again next year.

Thanks,

Spectrum Team

Spectrumsciencebeauty.com.au